AI moves from pilots to scale, and most companies are stuck in between
What is happening
- In a Q1 2026 survey of 105 HR leaders across the six GCC countries, 49% were piloting AI in selected functions and only 16% used it across functions.
- The most cited barriers were technology integration (61%), talent gaps (44%) and unclear return on investment (37%).
- Ownership is unclear: HR is the primary owner of AI adoption in only 3% of organisations, and 9% have no clear owner.
- At the top, 70% of Middle East CEOs say they have a clearly defined AI roadmap, and 43% of GCC CEOs report extensive AI use in sales, marketing and customer service.
What it means for you
Strategy is not the bottleneck. Execution is. The companies pulling ahead pick a few use cases with a measurable business case, assign a single owner, and fix the data and integration work before they scale.
How we help
We run a readiness assessment, select and pilot two or three use cases against a baseline, set up the ownership and governance model, and hire or build the team to run AI in production.
Sources: Korn Ferry · PwC
